Dominelli Ford was founded by Ferdie Dominelli on September 3rd 1969 when Ferdie took over Hunt Bros at Hurstville in the St George district of Sydney.

Motivated by Ferdie’s desire to serve each customer with honesty and integrity the dealership sales team quickly embraced his beliefs to put Dominelli Ford on the road to becoming one of Ford’s leading dealerships in the country.

New Showrooms at Hurstville - Opened in 1971

In 1974, the “Fussy Ferdie Bird” was introduced, becoming a regular sight in Sydney at parades and other special events. Throughout the years since, the Ferdie Bird has been featured in Dominelli TV commercials and press advertisements, children’s colouring books, on T-shirts as well as other promotional items. The Ferdie Bird is still serving as the company mascot today and is known all over the country.

In 1975 Dominelli Ford became the initial major sponsor of a Sydney Rugby League club. The famous St George club accepted Ferdie’s offer of a sponsorship and went on that year to reach the Rugby League Grand Final. This was the first major sponsorship of a Rugby League Club in the Sydney competition.

Ferdie’s son Adam joined the Dominelli Group in 1990 as a trainee in the New Car Department. By 1992 he had already received recognition by the Ford Motor Company for his outstanding performance in new vehicle sales. His achievements were largely attributable to his commitment to the thorough study of all aspects of the motor trade. Adam today is the C.E.O. of the Dominelli Group of Companies.

In September 2008, fresh from the showroom & glistening in the morning sunlight, 2 Ford Rangers have been getting a solid workout in one of the harshest environments in Australia. Whilst millions of people come to Cronulla's beautiful beaches each year to catch some waves or just relax its a different story for the operational equipment used by Lifeguards. The constant beating of salt and sand make this a truly demanding environment for any vehicle. Brad Whittaker - Manager Beach Operations