“Head out to Hurstville to Dominelli Ford, buy a Ford from Ferdie, get a Ford you can afford.
“Get a Ford at Dominelli Ford and you got Ferdie’s word, that it has been double checked by the fussy Ferdie bird.”
Remember the Fussy Ferdie Bird? All beak and flapping feathers, he was an outrageous bird, who headlined Dominelli Ford’s popular advertising campaign throughout the 1970’s and 80’s.
The loveable Ferdie bird stormed onto the scene in 1976 to help our family owned business become one of the most successful and unforgettable car dealerships in Sydney.
Ferdie had a lot of gimmick and game, but the man behind the campaign was a straight down the line good bloke, who above all cared for his customers.
Ferdie Dominelli, who bravely lent his name to the famous feathered mascot, was a hard working former accountant, who had a dream to shake up the car business by offering the best prices and customer service, forging lifelong relationships with his customers.
He not only believed in giving his customers the best price, but also an unrivalled after sales service that would ensure they bought their next car from him. And it worked. Countless customers, now friends, bought their first car from Ferdie and are still coming back today.
A lot has changed since the days of the “Fussy Ferdie Bird” – Dominelli has now grown from a single Ford Dealership into a best practice business leader that has five award winning dealerships in the St George District and the Sutherland Shire - but the principles that started the business remain today.
Adam Dominelli, who featured in the original Ferdie Bird advertisements as a child, now heads the business.
He is just as driven as his father to provide each and every customer with the best possible car buying experience.
No birds about it.
The company has won multiple awards and offers several cutting edge showrooms that can offer you the ultimate in cars.